Case Study: Quran Academy achieves a 3% paid conversion rate and higher user retention with CleverTap

How Quran Academy Increased App User Conversions Using CleverTap

Quran Academy is a growing app that helps users learn and memorize the Quran. As a young startup they faced the challenge of improving onboarding, reducing drop-offs and increasing paid conversions and overall user retention.

Using CleverTap’s funnels, segmentation and timezone-based push notifications, the team identified high-value user pathways and bottlenecks, then optimized onboarding and CTA placement through UX variants. The data-driven changes drove a ~40% increase in purchase click-through rates and helped them reach close to a 3% paid conversion rate within months, while about 20% of users completed memorization goals.

Quran Academy

Bilal Memon

Founder & CEO