Case Study: ProgrammingHub achieves a 15% increase in subscription ROI with CleverTap

How ProgrammingHub Saw a 15% Increase in Subscription ROI Using Automated Campaigns

ProgrammingHub is a mobile-first e-learning app (22M+ users) that teaches coding through interactive courses and certifications. As a freemium, subscription-driven startup, they faced low enrollment and needed an all-in-one, startup-friendly marketing platform with real-time analytics, powerful segmentation, and cross-channel messaging to boost subscriptions and lower total cost of ownership.

They chose CleverTap as a single source of truth, using its funnels, session analytics, trends, personalized messaging, and automated journeys (including push nudges and discount flows) to re-engage installers and guide users to enroll. The changes doubled enrollment rates and drove a 10–15% increase in subscription ROI, while improving campaign CTRs and overall user insights.

ProgrammingHub

Anubha Tiwari

Digital Marketing Manager