Case Study: Product Madness achieves higher retention, conversion and 37% boost in organic installs with CleverTap

How Product Madness Leverages CleverTap Variables to Personalize Player Experiences

Product Madness, a leading mobile social casino studio behind titles like Heart of Vegas and Jackpot Magic Slots, needed to deliver highly personalized player experiences at scale. Their CRM and LiveOps teams required the ability to change in-game parameters in real time with minimal developer involvement, apply advanced segmentation for targeting, and run integrated tests to learn what drives engagement and retention.

Using CleverTap Gaming’s Full Player Management Platform, Product Madness implemented remote configuration with CleverTap variables, real-time attribute-driven segmentation via API, automated data uploads to apply external insights, and randomized A/B testing across multiple cohorts. This made LiveOps events easy to configure, deploy, and test—driving a 1.6% increase in D-28 conversion, a 5.2% increase in D-28 retention, and a 37% lift in organic install rate while enabling more dynamic, data-driven personalization.

Product Madness