Case Study: PlantSnap achieves 2.6x increase in Day‑30 retention with CleverTap

How PlantSnap Uses RFM to Increase Day 30 Retention

PlantSnap, founded by Eric Ralls to solve plant identification, grew into a global community with over 30 million installs and support for 37 languages. After switching from paid to freemium to boost acquisition, the team faced new challenges: understanding user activity, increasing purchases, and sending targeted campaigns while tracking marketing ROI.

Using CleverTap, PlantSnap implemented RFM segmentation, contextual push notifications, and automated omnichannel Journeys to deliver the right message at the right time. These interventions helped convert freemium users, improve long‑term engagement, and drove a 2.6x increase in day‑30 retention, reaching a 43% retention rate across 33 million users.

PlantSnap

Eric Ralls

Founder & CEO