Case Study: Photobook Worldwide achieves higher re-engagement and repeat purchases with CleverTap

How Photobook Helps Users Personalize the Things They love

Photobook, a Malaysia-based startup founded in 2005, helps customers turn photos into physical products and ships to 200 countries. After its mobile app grew popular in 2017, the team faced a retention challenge: many users installed the app but couldn’t find what they wanted or lacked incentive to return after a first purchase, while global scale made hyperlocal personalization and timing of messages difficult.

Photobook partnered with CleverTap to map user journeys and use real-time behavioral analytics to improve onboarding, trigger automated push sequences that nudge first-time buyers, run omnichannel educational campaigns, and test incentives (e.g., a free children’s book) for repeat purchases. The result: clearer timing for messages, measurable spikes in revenue whenever pushes go out, system-control group validation of incremental revenue, and roughly 15–30% of revenue attributable to repeat purchases while improving customer lifetime value and purchase frequency.

Photobook Worldwide

Lee Yee Hew

CMO