Case Study: PayMaya achieves higher app launches and reactivations with CleverTap

How PayMaya Uses Automated Campaigns to Let More Customers Shop, Stream, Book, and Buy

PayMaya, the Philippines’ end-to-end digital payments ecosystem enabler, needed a better way to segment users, improve the in-app experience, and increase customer lifetime value. After moving from another marketing automation tool, the team chose CleverTap to help meaningfully connect with customers, reactivate dormant users, and drive more transactions across its app and wallet.

Using CleverTap, PayMaya built tailored segmentation with RFM and user-behavior data, then ran automated lifecycle campaigns across push, in-app, Inbox, email, and remarketing channels. The result was a 10x increase in monthly launches, an 18% boost in monthly reactivations, and a 5–10% lift in average transaction value.

PayMaya

Jia Chua

paid media and mobile engahement lead