Case Study: Ooredoo Kuwait achieves 21% conversion rate and 15.3% uplift in conversions with CleverTap

How Ooredoo Kuwait Maximizes Conversions Using Campaigns

Ooredoo Kuwait, a major telecom operator and creator of the My Ooredoo app, needed to strengthen digital engagement to drive payments, cross-sell and launch e‑commerce. With more than a million active users, their existing stack (Firebase plus custom tools) lacked capabilities like rich-media push, caused capacity and stability issues during broadcasts, and failed to correlate server logs with in‑app events—leaving them without the behavioral insights required for effective omnichannel marketing.

By adopting CleverTap’s engagement toolkit—dashboards, behavioral and RFM segmentation, omnichannel campaigns (push, in‑app, email) and a 30‑day onboarding journey—Ooredoo Kuwait gained real‑time visibility and automated journeys to nudge users toward conversion. The results: a 21% conversion rate (Nojoom 21%), a 15.3% uplift in conversions, and an 8.5% reduction in uninstalls, enabling more data‑driven UX and higher customer lifetime value.

Ooredoo

Raffi Tokmakjian

Director Digital Channels