Case Study: Kippa achieves a 6% increase in user activations with CleverTap

How Onboarding Journeys Helped Kippa Increase User Activations by 6%

Kippa, an all-in-one financial management app for small businesses across Africa, needed a user engagement platform to improve onboarding, boost activations, and test campaigns without building an internal system. The team, led by Senior Growth Product Manager Ketan Anand, chose CleverTap to support its growth, retention, and omnichannel communication efforts.

Using CleverTap, Kippa built onboarding journeys, in-app messages, and action-based segmentation across SMS, push, and in-app notifications to guide users from install to first action and encourage repeat use. Compared with control groups, CleverTap helped Kippa increase user activations by 5–6% and improve engagement, leading to more weekly transacting users and stronger campaign performance.

Kippa

Ketan Anand

Senior Growth Product Manager