Case Study: North Loop achieves a 2× increase in engagement rate with CleverTap

How Neobank North Loop Doubled Its Engagement Rate With Campaign A/B Testing

North Loop is a neobank for NRIs and millennials offering global banking, credit, investment and crypto services. As a young startup it needed an affordable, all‑in‑one engagement platform to cut TCO, improve push personalization and automation, and gain actionable insights into user behavior to reduce churn and optimize conversion across onboarding and product journeys.

North Loop adopted CleverTap’s startup plan and used automated segmentation, multi‑variant A/B testing and timed onboarding journeys with real‑time analytics. That experimentation and automation doubled their engagement rate, helped identify and reduce uninstall causes during onboarding, and improved conversion across key lifecycle events like KYC completion, deposits and investments.

North Loop

Tahem Verma

Chief executive officer