Case Study: MobiKwik achieves 20% fewer uninstalls and 2x engagement with CleverTap

How Mobile Wallet MobiKwik used CleverTap to Reduce Uninstalls by 20%

MobiKwik, one of India’s largest mobile payment networks with over 65 million users, struggled to understand in‑app behavior and engage customers effectively. Without a mobile analytics tool the marketing team relied on manual data pulls, faced high message delivery failures, and spent heavily on acquisition while losing many new users to uninstalls and poor retention.

By integrating CleverTap, MobiKwik gained real‑time analytics and the ability to run personalized, behavior‑triggered campaigns—automated onboarding, bill‑due reminders, retention cohorts and reactivation SMS/email. The result: 2x engagement, a 20% reduction in uninstalls (including a 10% cut in first‑week churn from targeted Day 3–4 promos), and 23–25% of uninstalled users reactivated.

Mobikwik

Abhinav Chand

Marketing Manager