Case Study: Mobile Premier League achieves ultra-fast push delivery and 20–30% higher CTRs with CleverTap

How Mobile Premier League Boosts Engagement Through Ultra-fast Push Notifications and More

Mobile Premier League (MPL) is a global mobile eSports and gaming platform with more than 90 million registered users and over 60 titles. Facing a very short user lifecycle—where users must be engaged and converted within a seven-day window—MPL’s marketing goals focused on onboarding, retention, and resurrecting lapsed users, especially converting free players into paying customers.

CleverTap provided end-to-end customer lifecycle management using analytics, deep segmentation, and omnichannel messaging (push, in‑app, SMS). Key features included Boost Throughput (pre-computing segments for near-instant sends) and the automated “Best Time” delivery, plus personalized onboarding and re-engagement journeys. The result: MPL delivered 5–10 million messages within one minute during peak events, drove a 20–30% lift in CTRs and a 5% increase in conversions from the IPL campaign, and achieved 30–40% improvements in CTRs and conversions using Best Time.

Mobile Premier League

Sankalp Rohatgi

Head of Growth Marketing