Case Study: Mindful Mamas achieves a 43% boost in app stickiness with CleverTap

How Mindful Mamas Saw a 43% Boost in App Stickiness by Building Successful User Habits

Mindful Mamas, a mindfulness app for new mothers, needed a way to engage users early, understand in-app behavior, and do it all on a startup-friendly budget. As an early-stage company, it lacked visibility beyond basic install and purchase data, making it hard to improve onboarding, retention, and regular use. CleverTap helped Mindful Mamas solve these challenges with analytics and engagement tools.

Using CleverTap for Startups, Mindful Mamas built dashboards, funnels, trends, journeys, and in-app messaging to track key metrics and guide users through onboarding and habit formation. The results included a 6% increase in audio starts per user per day and a 43% boost in app stickiness, while CleverTap also became their “single source of truth” for product and engagement decisions.

Mindful Mamas

Jillian Lee Kobayashi

COO and Co-founder