Case Study: Lenskart achieves 68% higher engagement and 75% more efficient campaigns with CleverTap

How Lenskart Scaled Omnichannel Marketing Automation

Lenskart, India’s largest online eyewear retailer with 500+ stores, a home eye-check service, and a rapidly growing user base (10M+ Android users, ~40k new users daily), needed a single view of customers to deliver consistent, personalized experiences across online and offline channels. Their existing marketing tool couldn’t scale—SMS campaigns took over four hours to deliver—and data lived in silos across stores, web, and app, preventing effective segmentation and lifecycle engagement for millions of customers.

By adopting CleverTap, Lenskart unified online and offline data into a customer data platform, used RFM-driven automated segmentation, and ran personalized omnichannel campaigns at scale. Campaign delivery time dropped from over four hours to under an hour, engagement rose 68%, campaign efficiency improved 75%, and marketing ROI increased thanks to faster, more targeted outreach and better use of resources.

Lenskart

Manan Bajoria

Head of Growth Marketing