Case Study: KoinWorks achieves 30% increase in sales per customer with CleverTap

How KoinWorks Uses Journeys to Boost Sales Per Customer by 30%

KoinWorks is Indonesia’s first financial super app and the country’s largest peer-to-peer lending platform, serving about 750,000 users—mainly SMEs—with loans, investing, salary advances and more. The company struggled with a lack of real-time analytics, suboptimal transaction success rates and the need for consistent omnichannel engagement to reduce drop-offs and improve conversion and retention metrics.

KoinWorks implemented CleverTap to gain real-time insights (boards, trends, funnels and cohorts), orchestrate omnichannel journeys (onboarding, reactivation, upsell, maturity reminders) and run granular segmentation by product persona, demographics and engagement/RFM. The result: a 70% decline in cost per active user, a 300% increase in assets under management and a 30% increase in sales per customer.

KoinWorks

Rachel Sugeha

Vice President of Growth