Case Study: Dream11 achieves exceptional user growth during IPL 2018 with CleverTap

How India’s Biggest Sports Gaming Platform, Dream11, Drove Exceptional User Growth During IPL 2018

Dream11, India’s largest fantasy sports platform (over 30 million users and ~90% market share), faced the high-stakes IPL 2018 window where rapid acquisition, smooth first-time onboarding, strong brand recall, and re-engaging churned users were critical—especially since successfully onboarded users were retained 5x more and matches happen almost daily.

Using CleverTap’s data-driven omnichannel tools (live segments, Flows, Journeys), Dream11 ran targeted push campaigns informed by cohort analysis and A/B tests (afternoon sends performed best) and a highly effective 10-minute reminder notification with branded sound. The result was exceptional engagement and growth during the IPL: large increases in match-to-match participation, stronger retention and monetization, and a 70% win-back rate for inactive users.

Dream11

Rahul Mirchandani

VP of Revenue