Case Study: Home Credit achieves 3.5x higher push notification CTRs with CleverTap

How Home Credit Indonesia Achieves Push Notification CTRs 3.5x Higher Than Industry Average

Home Credit Indonesia is a consumer finance provider serving millions of underserved customers with loans for appliances, electronics and other purchases. Its digital marketing team struggled to send large volumes of push notifications because of backend and data warehouse limitations, and needed an integrated solution for behavioral analytics and omnichannel campaigns to engage users across the customer lifecycle.

They adopted CleverTap to combine real-time analytics with messaging, connecting their data warehouse to build custom segments and run targeted push, in-app campaigns and A/B tests. Using push amplification and OEM-specific pushes (Xiaomi/Huawei) plus dashboards for events and trends, Home Credit improved deliverability and optimized messages—achieving push CTRs 3.5× the industry average (vs. 1.72%) and in-app CTRs of 12% (vs. 11.1% industry).

Home Credit

Adi Asriadi

Senior Digital Marketing Manager