Case Study: GlowRoad achieves 4x repeat transactions and reduced churn with CleverTap

How GlowRoad Minimized Churn and Quadrupled Repeat Transactions with CleverTap

GlowRoad is a fast‑growing Indian reseller platform that enables users to run virtual shops and resell products with payments and shipping handled for them. As they scaled, the team faced limited user data, no segmentation, and weak retention strategies—meaning engagement focused on acquisition and first transactions while repeat transactions and churn reduction remained challenges.

Partnering with CleverTap, GlowRoad deployed analytics, funnel analysis, RFM and cohort segmentation, and intent‑based targeting to run timely, personalized campaigns across channels. The result: a 4x increase in repeat transactions, a 100% uplift in DAU retention for transacting users, and a 10% drop in D0–D7 uninstall rates despite 17x growth in user acquisition, plus improved CLTV and plans for a membership program to further boost retention.

GlowRoad

Alimpan Barua

AVP – Product & Growth