Case Study: Paysend achieves a 23% increase in repeat transactions with CleverTap

How Fintech Disruptor Paysend Boosts Repeat Transactions by 23%

Paysend is a London-founded fintech that simplifies international money transfers with card-to-card, bank, and wallet delivery across 90+ countries and over 3.5 million customers. As it scaled and launched new UK products, the team struggled to track campaign effectiveness, identify conversion-funnel drop-offs, boost transactions and registrations, and improve retention and lifetime value.

Paysend adopted CleverTap for real-time analytics, automated journeys, and predictive/live segmentation—plus split-delivery A/B tests—to target users with tailored push, email, and SMS campaigns. The result: push CTRs averaged 17% (about 10× the industry average), installs-plus-registrations rose 22% weekly, repeat transactions grew 23% quarter-over-quarter, and conversions increased 5.4% quarter-over-quarter.

Paysend

Denis Mikheev

Client Relationship Manager