Case Study: FreeCharge achieves 1.5x transaction growth with CleverTap

How FinTech Company FreeCharge Used CleverTap to Increase User Transactions by 1.5x

FreeCharge, India’s #1 payments app with 54 million users, needed to boost transactions and Customer Lifetime Value but lacked visibility into in-app behavior. The team was juggling multiple tools for email, SMS, and push, making analytics slow and engagement ineffective. Their goals were clear: derive actionable user insights, enable multi-channel engagement, and improve conversion rates while reducing analytics time.

By integrating CleverTap, FreeCharge gained real-time visibility and set up automated, targeted campaigns—retention cohorts to nudge users within the first 30 minutes, abandoned-cart campaigns, scheduled messaging, and A/B-tested push notifications. The results: transactions increased 1.5x (transaction rate reached ~22%), push CTRs improved 20–25%, and the team now runs streamlined, data-driven campaigns that keep the app top-of-mind and improve retention.

Freecharge

Manan Bajoria

Head of Growth Marketing