Case Study: Luv.it (fast-growing fashion app) achieves 3× new activations and improved retention with CleverTap

How Fast-Growing Fashion App Luv.it Tripled New Activations Using CleverTap

Luv.it is a fast‑growing fashion app that curates products from independent designers, rewards shoppers with cashback, and donates a portion of sales to support incubator programs. Faced with rapid user growth, the team needed real‑time analytics and targeted engagement tools to track activity, reduce uninstalls, boost retention, and convert new installs into buyers.

Using CleverTap’s dashboards, retention cohorts, event‑triggered onboarding and segmented campaigns, trends and uninstall views, and targeted email and push workflows, Luv.it timed communications, collected exit feedback, and personalized welcome journeys. The result: above‑average daily and weekly retention, consistently low uninstall rates with rising re‑installs, onboarding campaigns with up to 20% CTR, increased “luv” actions and purchases—and new activations tripled.

Luv.it

Fernando Trueba Gris

CEO & Co-founder