Case Study: Fandango Latin America achieves rapid growth and improved retention in the Spanish‑speaking LATAM market with CleverTap

How Fandango Used Segmentation to Drive Rapid Growth in the LATAM Spanish Speaking Market

Fandango Latin America, the fastest-growing region for the global movie-ticketing network, operates a single app and site across Spanish-speaking LATAM countries and saw rapid user and screen growth (92% screen growth in 2016). That scale exposed four main challenges: retaining users acquired via paid campaigns, building a single view of customers across web and app, delivering timely, relevant messages, and running mobile marketing that could scale to millions of users without the limits of their previous tools.

Fandango adopted CleverTap to unify analytics and engagement, enable real-time, behavior-based segmentation, and automate personalized, triggered campaigns (including multi-channel Journeys and ESP integration). The platform delivered measurable gains: personalized messaging lifted engagement 2–5%, campaigns drove a 5–7% increase in revenue contribution, and Journey-targeted users converted at over 10%, while giving Fandango a scalable single view of customer journeys and more granular retention cohorts.

Fandango Latin America

Inma Cañadas

VP of Marketing