Case Study: Faasos (India’s top food delivery app) achieves 7% conversion lift and 30% higher CTR with CleverTap Journeys

How Faasos, India’s top food delivery app, accelerated conversion by 7% using CleverTap Journeys

Faasos, founded in 2011, is an Indian food-on-demand company operating in 15 cities and 200+ locations, serving over 4 million customers and 30,000+ meals per day. They faced high cart abandonment—especially during lunch and dinner—needing to convert users within a short hourly window with multiple, non-overlapping touchpoints and messaging at scale.

By using CleverTap Journeys to build single flows of triggered and scheduled push campaigns, Faasos sent targeted reminders (15 minutes after cart abandonment) and segmented users by meal times. This timely, personalized approach lifted CTRs by 30% and increased conversions by 7%, reducing cart abandonment and supporting an omnichannel marketing strategy.

Faasos

Revant Bhate

Head of Marketing