Case Study: Anthem achieves a 17% increase in transactions with CleverTap

How Educational Neobank Anthem Achieved a 17% Increase in Number of Transactions

Anthem is an educational neobank incubated at Harvard’s Innovation Lab that helps schools and coaching centers manage finance through its Radius app, used by over 5,000 institutions. When launching Radius, Anthem needed a complete mobile marketing solution to reduce integration overhead, enable sophisticated user segmentation, and drive its key metric — the number of completed transactions.

Anthem selected CleverTap to automate campaigns and consolidate tools, using omnichannel messaging (push, in-app, retargeting) and live segmentation to guide users through lifecycle steps like onboarding, adding classes/students, and setting fees. The result: streamlined engagement, lower TCO and a 17% increase in transactions, enabling Anthem to scale marketing as its user base grows.

Anthem

Shiv Vadivelalagan

Chief executive officer and founder