Case Study: Edenred Achieves a 45% Reduction in Support Tickets with CleverTap

How Edenred Used Timely Engagement to Reduce Support Tickets by 45% in UAE

Edenred, UAE’s largest salary-processing provider, needed a better way to onboard users, send contextual personalized messages, automate engagement, and reduce support load across its Payroll, C3Pay, and MySalary products. Its previous user-engagement setup made it difficult to schedule campaigns, create omnichannel experiences, and deliver timely in-app and email communication.

Using CleverTap’s engagement platform, Edenred implemented triggered campaigns, journeys, and real-time analytics to personalize messaging, improve onboarding, and keep users informed throughout the payroll process. The results included a 70% read rate for pop-up newsletters versus 30% by email, a 90% reduction in mobile recharge drop-off, and a 45% decrease in support tickets in the UAE.

Edenred

Asiyeh Attar

Product Manager