Case Study: Dineout achieves 154% GMV growth (2x diners, 3x traffic) with CleverTap

How Dineout Attained a 154% Growth in GMV During Great India Restaurant Festival (GIRF)

Dineout, India’s largest table-reservation platform serving 30M diners, ran the month-long Great India Restaurant Festival (GIRF) to drive reservations, add restaurants and make GIRF a major revenue stream. Facing the need for seamless onboarding, minimized drop-offs and increased repeat transactions across a festival seating millions, Dineout needed a way to acquire new users and get them to convert and return quickly.

Dineout partnered with CleverTap to deliver personalized engagement—using intent-based and automated segmentation plus cohort analysis—to create targeted touchpoints based on users’ favorite eateries, cuisines and behaviors. The campaign produced a 154% increase in GMV (from a baseline of ₹11 Cr.), doubled monthly diners (8L to 16L), tripled traffic, and raised average transactions per user by 66%, enabling sustainable growth and a stronger retention-focused strategy.

Dineout

Shalini Sinha

Growth Marketing