Case Study: Grofers achieves a 6% retention boost with CleverTap

How Delivering a Great CX Enabled Grofers to Boost their Retention by 6%

Grofers, an Indian e-grocery retailer expanding across cities, needed a single platform to deliver superior customer experience (CX) while scaling rapidly. The team faced gaps in real-time user insights, integrated analytics and marketing automation, and a clear way to improve repeat purchase behavior—critical for grocery where retention signals business health.

By adopting CleverTap, Grofers unified analytics and automation to power real-time dashboards, predictive segmentation, personalized campaigns (onboarding journeys, Housefull Sale, GOBD), loyalty offers and cart-abandonment flows. This approach increased Week 1 new-user logins by 53%, lifted overall retention by 6% and improved conversion via abandonment journeys by 2.64%, while enabling targeted, localized communications and smarter product recommendations.

Grofers

Dhyani Doshi

Senior Manager – Growth