Case Study: Blinkit achieves a 6% retention boost with CleverTap

How Delivering a Great CX Enabled Blinkit to Boost their Retention by 6%

Blinkit is a fast-growing Indian e-grocery service that moved from a marketplace to a warehouse model and now operates in ~30 cities with plans to expand further. Facing seasonal, high-value monthly hauls and frequent low-value top-ups, the team needed a single source of real-time insights to understand user preferences, reduce cart abandonment, and improve repeat purchase rates — all to deliver a superior customer experience and boost retention.

Using CleverTap’s integrated analytics and automation, Blinkit implemented real-time segmentation, predictive journeys, localized messaging, automated onboarding, and cart-abandonment campaigns to target users at key moments. The result: a 6% lift in retention, a 53% increase in Week‑1 new user login rate, and a 2.64% boost in overall conversion from shopping-cart recovery journeys.

Blinkit

Vakul Agarwal

Senior Director- Product & Growth