Case Study: Cleartrip achieves hyper-growth and a 25% revenue lift from existing users with CleverTap’s mobile marketing platform

How Cleartrip Drives Hyper-Growth Using CleverTap’s Mobile Marketing Platform

Cleartrip, a fast-growing online travel aggregator with 10M+ app downloads and $45M in reported 2018 revenue, faced the challenge of standing out in a crowded mobile travel market by turning raw user data into repeatable growth. The team needed a 360° view of the customer, better alignment between product and marketing, and a way to democratize insights so they could improve acquisition, engagement, retention and revenue (targets included 150% user growth, +25% revenue from existing users and 3X referral ROI).

Cleartrip adopted CleverTap’s mobile marketing platform—using Journeys, RFM, Cohorts, Webhooks and Live User Segments—to stitch user journeys, run omnichannel personalized campaigns, automate real-time interventions and A/B test relentlessly. The result: an 8% uplift in monetizing one-way bookers to round-trips, a 5X increase in cross-sell performance, improved email CTRs and ~10% monetization in targeted campaigns, 200–300% higher conversion with personalization, and strong post-purchase retention—demonstrating scalable, data-driven growth.

Cleartrip

Pallav Singhvi

Head of Growth