Case Study: BukuKas achieves 60% increase in new user activation with CleverTap

How BukuKas Improved New User Activation by 60% Using Funnels, Cohort Analysis and RFM

BukuKas is an Indonesian SME digitization startup (founded in 2018) whose BukuKas app replaces physical ledgers to help merchants track sales, expenses, inventory and analytics—serving nearly 2 million MAUs by early 2020. As an early-stage company they needed to reduce total cost of ownership by consolidating tools, automate personalized engagement across the customer journey, and educate users—many of whom were migrating from paper ledgers—on key product features to drive adoption and retention.

BukuKas implemented CleverTap’s single-platform engagement toolkit—using funnels, cohort analysis, RFM segmentation, A/B testing, product experiences and feature flags—to monitor granular retention, automate trigger-based journeys, reveal features progressively and reactivate churned users. These efforts improved onboarding and short-term retention, cutting friction and boosting new user activation by 60% over six months while lowering integration and maintenance overhead.

BukuKas

Lorenzo Peracchione

Founder and Chief Operating Officer