Case Study: Boost achieves 5x 90-day retention and 2x MAUs with CleverTap

How Boost Uses Personalization to Increase Retention by 5X

Boost, a fast-growing Malaysian e‑wallet backed by Axiata, serves about 7 million customers and has seen rapid user and transaction growth since launching in 2017. That scale created a challenge: how to identify behavioral trends, personalize communications, and track campaign ROI across channels to engage and retain users long term.

Boost implemented CleverTap to run granular analytics and micro‑segmentation, use cohort analysis, and deliver omnichannel messaging (in‑app, push, email) plus personalized recommendations. The results: a 5× increase in 90‑day retention and a 2× increase in monthly active users, with improved engagement metrics and rising customer lifetime value.

Boost

Maybelle Cheah

Customer Analytics Team Lead