Case Study: Boost achieves 5x customer retention and 2x MAUs with CleverTap

How Boost is Innovating Cashless Payments in Malaysia

Boost is a Malaysian lifestyle e-wallet launched in 2017 to make everyday transactions—bill payments, tickets, shopping, parking and more—faster, safer and cashless. Backed by Axiata and serving over 7 million users amid rapid growth, Boost faced a new challenge: preventing churn and turning high acquisition into repeat, loyal customers, which required granular user tracking and clear marketing ROI.

By using CleverTap for cohort analysis, micro-segmentation and personalized campaigns across in-app messages, push and email—plus AI-driven product recommendations and real-time analytics—Boost could target users with highly relevant messaging. The program drove a 5x increase in 90-day retention and a 2x rise in monthly active users, alongside multi-fold growth in Gross Transaction Value.

Boost

Maybelle Cheah

Customer Analytics Team Lead