Case Study: BookMyShow achieves record‑breaking sales—76 Avengers: Endgame tickets per second—with CleverTap

How BookMyShow Leveraged Tech to Sell 76 Avengers: Endgame Tickets a Second

BookMyShow, India’s leading ticketing platform, faced the challenge of meeting unprecedented demand and keeping fans engaged for the Avengers: Endgame release — driving massive advance sales, personalizing offers for diverse audience segments, and sustaining pre- and post-purchase engagement at scale.

Partnering with CleverTap, BookMyShow ran omnichannel, real-time triggered campaigns (rich-media push, Journeys, segmentation, social and ad channels) and automated pre/post-show messaging. The approach gamified engagement, boosted reach and conversions, delivered a campaign CTR 5× the industry average, and helped sell over 4 million tickets in a day and more than 5 million within a week while improving retention and repeat engagement.

BookMyShow

Marzdi Kalianiwala

Vice President