Case Study: Bluestone achieves higher conversion rates and increased revenue with CleverTap

How BlueStone Uses Omnichannel Marketing & Recommendations to Maximize Conversion

BlueStone, India’s leading diamond-jewelry destination since 2011, set out to scale from a pure-play ecommerce model to an omnichannel “phygital” business while promoting its Gold Mine loyalty installment program. Their main challenges were unifying customer data across online and offline touchpoints, timing loyalty offers to maximize conversions, and improving up‑sell/cross‑sell and cart recovery for users who browsed or abandoned purchases.

Using CleverTap, BlueStone built a single view of each customer and deployed automated segmentation, adaptive product recommendations, tailored customer journeys (by pin code and behavior), and omnichannel retargeting. The result: personalized push and recommendation campaigns drove an 8% uplift in repeat visits, a 32% boost in CTRs and an 18% increase in incremental revenue, while improving average revenue per user and supporting the brand’s offline expansion.

Bluestone

Saurabh Raina

Product Manager