Case Study: BigShyft achieves 30% more job applications with CleverTap

How BigShyft Achieves 30% More Job Applications with Personalized and Timely Alerts

BigShyft is a recommendation-only career platform that matches premium tech talent with top employers and recently launched a mentor booking feature called Meet Your Champion. Facing a short user lifecycle for job openings, the company needed to automate engagement, reactivate users, and re-target recruiters while boosting daily/weekly/monthly active job seekers and job application submissions.

BigShyft integrated CleverTap for real-time analytics, pivot analysis, omnichannel Journeys, and highly personalized push notifications and campaigns to re-engage users and surface timely job recommendations. The approach produced richer profiles and stronger targeting, driving a 25% month-over-month increase in user activation and a 30% rise in application submissions.

BigShyft

Deepro Ganguly

Head of Growth at BigShyft and AVP Growth Marketing