Case Study: baz doubles user activation with CleverTap

How baz doubled new user activation and usage through personalization by leveraging CleverTap

baz, a super app and part of Grupo Salinas, is the leading app of its kind in Mexico, offering financial, business, and entertainment services. The company faced challenges with user engagement across fragmented communication channels, which created operational complexity and a disjointed experience. This made it difficult to standardize KPIs and measure the true impact of their campaigns as their user base grew rapidly to over 13 million.

To address this, baz implemented the CleverTap platform to unify its customer view and engagement channels. Using CleverTap's Journeys and A/B testing capabilities, the team delivered highly contextual, personalized messages, particularly during user onboarding. This solution led to a 2x increase in new user activation via personalized push notifications, a 28% reduction in churn, and a 60% increase in conversion rates, significantly driving transaction volume growth.

Baz

Antonio Alejandro Mendoza Zamora

Head of Data Innovation