Case Study: Ballebaazi achieves 25% conversion rate with CleverTap

How Ballebaazi Achieved 25% Conversion Rate on its Fantasy Sports Platform

Ballebaazi, a bootstrapped fantasy-sports app from Baazi Games launched in 2018, scaled quickly to 3 million users (1 million active) but struggled to convert and retain users during peak events like the IPL. The team lacked robust customer analytics, dynamic segmentation, and the ability to orchestrate timely omnichannel offers, and wanted to avoid slow, manual point-solution workflows for event tracking and campaign execution.

Using CleverTap’s retention platform—Funnels and Flows to map user journeys, Journeys for omnichannel onboarding and IPL-specific campaigns, and AI-driven RFM automated segmentation with A/B testing—Ballebaazi reduced friction and personalized engagement at scale. The result: 18% higher conversion for first-time users with journeys, a 25% conversion rate on omnichannel campaigns, a 14% lift in three-month retention, and improved DAU/MAU and first-time depositing user conversion.

Ballebaazi

Parth Sharma

Chief Strategy Officer