Case Study: Ayopop Achieves 15% Reduction in 90-Day Churn and 26% Active User Growth with CleverTap

How Ayopop Reduced 90-day Churn by 15%

Ayopop is Indonesia’s fastest-growing mobile platform for consumer bill payments, offering over 1,200 products. As Indonesia shifted from cash to digital, Ayopop faced challenges building user trust and brand awareness, creating a seamless onboarding experience, and understanding in-app behavior to identify and fix drop-offs.

By implementing CleverTap to record every in-app event and leverage Flows, Funnels, cohort analysis, automated segmentation, and targeted bulletins, Ayopop personalized campaigns and reminders to engage users more effectively. The result: a 26% increase in active users and a 15% reduction in 90-day churn.

Ayopop

Vivek Bansal

Head of Mobile