Case Study: Albo reduces time to first transaction by 94% and gains 168k users with CleverTap

How Albo Maximizes Adoption Using Journeys

Albo is a Mexican challenger bank offering an app, bank account and debit card to more than 250,000 active users. Facing the need to drive product adoption, maximize retention and nudge customers to make their first transaction, the team struggled to understand user behavior without an analytics and engagement partner.

By adopting CleverTap, Albo built automated onboarding and retention journeys, predictive segmentation and omnichannel messaging (push, in-app, email) to guide users toward key actions. The results: time to first transaction fell by 94% (from about 4 months to under a week), the user base grew by 168k, and monthly adoption targets were consistently exceeded.

Albo

Maria Fernanda

Contreras Marketing Adoption