Case Study: Akseleran achieves 14% increase in Month 1 retention with CleverTap

How Akseleran Saw a 14% Increase in Month 1 Retention Using Funnels and Campaigns

Akseleran is an Indonesian P2P lending startup that provides SMEs with easy access to capital. As it scaled, the team—led by Head of Growth Andre Madian—faced challenges around a lack of a scalable engagement platform, weak onboarding that caused early drop-offs, and the need to run rapid, data-driven growth experiments to improve acquisition and month‑1/month‑4 retention.

Akseleran implemented CleverTap for funnels, automated segmentation, A/B testing and multi-channel campaigns (email, push, in‑app), using personalized messaging and targeted re-engagement for non-transactors and new feature adoption. These tactics drove a 14% increase in month‑1 retention and reduced the number of non-transacting users, making CleverTap the team’s preferred growth platform.

Akseleran

Andre Madian

Head of Growth