Case Study: Leading UAE Ecommerce achieves 400% Conversion Boost with CleverTap

How a Leading UAE Ecommerce Brand Leverages Personalization to Boost Conversions by 400%

Leading UAE Ecommerce, the largest online fashion retailer in the Middle East, wanted to improve user engagement and reduce cart and wishlist abandonment. Its existing customer engagement tool lacked advanced segmentation, better delivery rates, and strong event attribution, making it difficult to run truly personalized campaigns. The team used CleverTap to support marketing automation, segmentation, and real-time user journeys.

With CleverTap, Leading UAE Ecommerce implemented triggered, personalized push notifications and automated journeys for cart, wishlist, search, and browse abandonment, using details like product name, brand, price, and images. CleverTap’s RFM analysis also helped identify user segments and improve targeting. The results were strong: a 4x boost in conversions, 300% year-over-year revenue growth, 228% YoY conversion growth from triggered push notifications, and a 68% increase in in-app traffic.