Case Study: Leading B2B Ecommerce Company achieves a two-fold increase in business with CleverTap

How a Leading B2B Ecommerce Platform Doubled Its Overall Business with Engagement + Analytics

A leading B2B ecommerce platform for apparel serving shopkeepers across 150+ Indian cities and 20+ states needed to accelerate online growth by building consistent omnichannel experiences, improving user segmentation, and increasing orders—their North Star metric. They lacked an integrated analytics and engagement solution to identify high-value and at-risk users, prevent churn, and convert customers more effectively.

They implemented CleverTap for psychographic and RFM segmentation (champions, at-risk/attention, and hibernating users), recurring triggered cart-abandonment campaigns, and “best time” send optimization. The approach recovered about 50% of cart abandoners, drove a campaign conversion rate of 11.05% with a 1.5% CTR, lifted viewers by 46%, and contributed to an overall two-fold increase in business.