Case Study: Toymail achieves faster onboarding and 10% higher engagement with CleverTap

From Painstaking to Piece of Cake Toymail’s “Clever” Transition to Marketing Automation

Toymail, the startup behind “Talkies” — WiFi-enabled plush toys that let kids send and receive voice messages via the Toymail app — needed a better way to manage rapid user growth. The team struggled to manually segment users to onboard new customers who couldn’t connect their devices, identify power users for feedback, and re-engage dormant adults who weren’t replying to kids’ messages.

By adopting CleverTap, Toymail automated segmentation and multi-channel campaigns (email, push, in-app, etc.), used analytics to discover adults were less likely to reply, and gathered feedback from super users. They rolled out automated prompt-based campaigns (e.g., content ideas and jokes) to parents, which boosted click-through rates by about 10% and drove noticeably higher adult engagement with children’s messages.

Toymail

Marla Bogaerts

Head of Operations