Case Study: Dineout achieves improved user retention and 2x push CTR with CleverTap

From Acquisition to Retention Dineout’s Journey of Serving Foodies in India

Dineout is India’s largest dining-out platform (part of Times Internet) helping millions discover restaurants, reserve tables and get discounts across 17 cities. After rapid user growth, the team shifted focus from costly acquisition to retention, identifying a major education gap: many users who hadn’t transacted didn’t know about features like Dineout Pay, Gourmet Passport and My Cash, leading to low repeat rates and weaker ROI from acquisition.

To fix this Dineout built personalized, multi-channel journeys using CleverTap—advanced segmentation (behavioral, RFM, live), targeted in-app/push/email/SMS campaigns, and analytics/funnels to track drop-offs. The result: segmented push CTRs roughly doubled versus generic pushes, transactions per user rose from 1.5 to 2.1, unique users doubled since January, and overall retention and campaign performance improved markedly.

Dineout

Shalini Sinha

Growth Marketing