Case Study: Flyrobe achieves 10x reduction in cost per transaction with CleverTap

Flyrobe - Customer Case Study

Flyrobe, India’s largest fashion-rental service, faced the twin challenges of educating customers about the new rental category and engaging users at different stages of their journey with personalized messaging. They needed to communicate unique USPs and tailor stories for distinct groups (first‑timers, repeat users, cart abandoners) by leveraging past app and website behavior.

Using CleverTap to capture in‑app actions (e.g., dress viewed by name/size/color, added to cart, uninstalled) and syncing those segments to Facebook Audiences, Flyrobe served hyper-targeted ads that matched user intent. The approach boosted conversions and optimized ad spend, cutting cost per transaction 10× on Facebook Custom Audience campaigns and delivering a 5× reduction in CPT overall.

Flyrobe

Shubham

Big Data Analytics