Case Study: Fintech app Beblue achieves 96% jump in new active users with CleverTap

Fintech App Beblue Sees 96% Jump in New Active Users with Advanced Segmentation

Beblue is a 4.5‑star cashback and customer‑loyalty fintech app with 4 million downloads across 50 cities that needed to grow both its user base and its network of partner businesses. The team required deeper, scalable insights into customer behavior and a way to deliver timely, personalized messaging that would boost engagement and make the platform more attractive to partners.

By using CleverTap’s scheduled and triggered multi‑channel campaigns, automated RFM segmentation, deep links and A/B testing, Beblue deployed highly targeted, personalized messages at optimal times. The campaigns produced a 96% spike in daily acquired users, a 68% jump in active users from geography‑ and behavior‑based campaigns, and a 16% increase in partner businesses, while improving CTRs, conversions and retention.

Beblue

Juliana Castoldi

Head of CRM