Case Study: DealsPlus reduces uninstalls by 30% and increases engagement by 10% with CleverTap

Deal Social Commerce Site DealsPlus Sees Phenomenal Results in User Retention With CleverTap’s platform

DealsPlus, part of Sazze, Inc., is an online coupon and social commerce site with over 10 million monthly visitors and discounts for more than 28,000 stores. The company faced challenges driving mobile engagement and retention and needed a seamless omnichannel experience that would personalize outreach based on browsing behavior and create rich unified user profiles.

By adopting CleverTap’s real-time analytics and advanced segmentation, DealsPlus built unified user profiles and sent highly targeted, personalized push notifications at times users were most likely to engage, all with minimal engineering effort. The approach improved retention and performance—uninstalls fell about 30% while engagement rose roughly 10%—and enabled personalization at scale across its apps.

DealsPlus

Craig Thayer

Vice President