Case Study: HUD achieves 20% higher retention with CleverTap

Dating Disruptor HUD Delights Users Via Real-Time Analytics, Boosts Retention by 20%

HUD, a casual dating app with over 11 million users globally, was struggling to understand user behavior and optimize campaigns in real time using its in-house push system. The team needed better analytics, segmentation, and a way to track key metrics like free-trial activations, installs, and time spent in the app, which they addressed with CleverTap.

Using CleverTap’s real-time analytics, user segmentation, Flows, and RFM, HUD was able to quickly adjust campaigns, improve onboarding, and re-engage inactive users more effectively. CleverTap helped HUD identify the right push-notification frequency, target at-risk and loyal users, and boost retention by 20% while improving feature adoption and campaign performance.

HUD

Mikayla Robinson

Director of Marketing