Case Study: TopFan achieves a 73% content-read rate for the Ben Carson app with CleverTap

CleverTap’s pre-built Clever Campaigns help TopFan increase the content read for their Ben Carson app to 73%

TopFan is the technology partner to 250+ influencers in sports and entertainment, managing apps for names like Carrie Underwood, Ben Carson and the Denver Broncos. They needed to boost user activity after install by re-engaging users who remained inactive during the first few days after downloading an app.

TopFan used CleverTap’s pre-built Clever Campaigns to auto-segment and send timely push reminders to users who hadn’t opened the app on Days 2, 5 and 8, with detailed campaign reporting to track performance. The targeted reminders drove higher engagement, increasing content read in the Ben Carson app by 73%.

TopFan