Case Study: Cleartrip achieves 5x more cross-sells with CleverTap's personalized omnichannel marketing

Cleartrip’s Travel App Achieves 5x More Cross-Sells with Personalized Omnichannel Marketing Campaigns

Cleartrip, a $45M online travel aggregator with over 10 million downloads, needed a holistic, data-driven view of a complex omnichannel user journey to reduce churn, personalize experiences, and hit ambitious goals (150% user growth, 25% more revenue from existing users, and 3x referral ROI). Understanding how users discover and engage across multiple touchpoints — and why they uninstall or drop off — was a major challenge for their growth and retention teams.

By adopting CleverTap, Cleartrip built a 360° user view and used Journeys, automated RFM segmentation, funnel and cohort analysis, and webhooks to deliver personalized, timed omnichannel campaigns and real‑time call center interventions. The approach produced measurable gains: Live User Segments drove 5x more cross‑sells (prompting hotel bookings after flights) and achieved 8–10% monetization rates with higher CTRs and conversion, while enabling continuous optimization and plans to add predictive analytics.

Cleartrip

Pallav Singhvi

Head of Growth