Case Study: Canifa achieves stronger customer engagement in Vietnam with CleverTap

Canifa Transforms Customer Engagement in Vietnam with CleverTap’s All-in-One Platform

Canifa, a leading Vietnamese clothing and accessories retailer with more than 100 stores and a growing omnichannel presence, needed a better way to unify customer data and overcome siloed tools that limited real-time personalization. To improve engagement across its app and digital channels, Canifa turned to CleverTap’s all-in-one engagement platform.

With CleverTap, Canifa built a 360-degree customer view, used deep segmentation, and orchestrated personalized omnichannel journeys across push, in-app, email, and other channels. The results included a 20% increase in retention rate, a 54% boost in conversion rate, and a 7% increase in RPU, while also enabling faster, more scalable campaign execution for CleverTap’s customer.

Canifa

Hoang Quoc Khanh

MarTech Expert